3 years ago

Bitcoin Taking Over The Biggest Brands

#bitcoin #bitcoinmagazine #CocaCola

[00:07] Chapter 1: What to expect at Bitcoin 2022!
[02:45] Chapter 2: Introducing Tomer’s article and the concept of brand equity.
[04:40] Chapter 3: How Coca-Cola became the king of brands.
[07:40] Chapter 4: Is the US dollar currently the most powerful brand?
[12:00] Chapter 5: How software overtook products.
[18:00] Chapter 6: Could the US dollar be overtaken in brand equity by Bitcoin?
[22:40] Chapter 7: Summarizing the conversation so far.
[24:00] Chapter 8: The strengths of the Bitcoin brand.
[29:30] Chapter 9: The visual representation of Bitcoin and where it came from.
[36:46] Chapter 10: How do we, as individuals, measure brand value?
[43:50] Chapter 11: The actual value of a product vs the brand equity.
[52:00] Chapter 12: How do consumers decide which products they trust?
[58:10] Chapter 13: The money is the bomb. Trust, fiat, and Bitcoin.
[1:11:15] Chapter 14: How Bitcoin creates peace.
[1:17:45] Chapter 15: Using Bitcoin to push the world toward localization.
[1:27:00] Chapter 16: Closing remarks. Diving deeper than the “brand.”