The End Of Everything's $1, Dollar Tree Forced To Raise Prices As Retailers To Pass It On

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That's it, the Dollar Tree announced it would begin selling items for more than $1 in its Dollar Tree Plus and Dollar Tree stores. Some things could cost as much as $5.

"Our brand promise is that customers get great value for what they spend at Dollar Tree. We will continue to be fiercely protective of that promise, regardless of the price point, whether it is $1.00, $1.25, $1.50," CEO Michael Witynski said.
By year-end, at least 500 Dollar Tree Plus stores will be offering an assortment of items priced at $1, $3, and $5. The goal is to bring widespread price increases to thousands of stores across North America from 2022 through 2024.

"For decades, our customers have enjoyed the 'thrill-of-the-hunt' for value at one dollar — and we remain committed to that core proposition — but many are telling us that they also want a broader product assortment when they come to shop," Witynski said.

He continued: "We believe testing additional price points above $1 for Dollar Tree product will enable us over time to expand our assortments, introduce new products and meet more of our customers' everyday needs."