Salesmanship part 3 - Focus on the PAIN & MISERY of your customer!

https://discord.gg/rossmanngroup
Let's get Right to Repair passed! https://gofund.me/1cba2545
We repair Macbook logic boards: https://rossmanngroup.com/macbook-logic-board-repair
👉 DISCORD chat server: https://discord.gg/rossmanngroup
👉 Rossmann Repair Group Inc is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com

✖ Buying on eBay? Support us while you shop! https://www.rossmanngroup.com/ebay

This is the most important part. All customers have some stress, pain, or misery that brought them to you. You need to focus on this while selling them.

If they do not recognize what misery it is that brought them to you, you need to introduce them to it. Without them understanding what it is about their current situation that hurts, you will never get them to switch suppliers, never get them to leave a device for repair, and never get them to spend money.

It is important that you NEVER try & put the pain into their head. You NEVER point it out to them. You ask questions so that THEY come to the conclusion themselves. They need to realize what hurts themselves.

You don't TELL them you're faster and more efficient than supplier X. You ask, "do government regulations place consequences & penalties on companies in your business for not meeting deadlines?" They need to see the pain for themselves.

Then, you tailor your solutions & your sales to the problem that they clearly recognize, the problem they have acknowledged exists ON THEIR OWN.

This is the most important rule in sales.