Description

Launched in 2020, The Avenue is HFG’s US distribution division and handles all aspects of distribution, from theatrical through home entertainment to television, SVOD and AVOD. The Avenue is dedicated to partnering with filmmakers and leading them into innovative ways of marketing and distribution so their stories can reach the widest audience. The Avenue has a partnership with Paramount Global to handle Blu-ray™, DVD, VOD, and Digital distribution. Films released under The Avenue label are a combination of film titles from Highland Film Group as well as third party acquisitions. This year, The Avenue has released the horror-thriller Locked produced by Sam Raimi and starring Bill Skarsgård and Anthony Hopkins and Simon West’s action comedy Old Guy starring Christoph Waltz, Lucy Liu and Cooper Hoffman, which opened the Newport Beach Film Festival. Recent releases include William Eubank’s action thriller Land of Bad starring Russell Crowe, Liam Hemsworth and Luke Hemsworth released on 1,300 screens in February 2024 and recently surged to the #1 spot on Netflix in the US; Adam Cooper’s crime thriller Sleeping Dogs starring Russell Crowe and Karen Gillan which just took the #1 spot on Hulu in the US; Rod Blackhurst’s Tribeca Film Festival and Deauville title Blood For Dust starring Scoot McNairy, Kit Harington and Josh Lucas; Rusty Cundieff’s sci-fi thriller 57 Seconds starring Morgan Freeman and Josh Hutcherson; Adrian Grünberg’s shark actioner The Black Demon starring Josh Lucas; and Petr Jákl’s sweeping historical action epic Medieval starring Ben Foster, Sophie Lowe and Sir Michael Caine. The first feature film title released under the new stand-alone distribution banner was the martial arts sci-fi film Jiu Jitsu starring Academy Award® winner Nicolas Cage and Frank Grillo, followed by Renny Harlin’s The Misfits, starring Pierce Brosnan, Nick Cannon and Tim Roth.