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Mukbang is a live or pre recorded media trend that invites viewers to watch someone eat large quantities of food while often sharing conversation, commentary, and reactions. Originating in Korea and spreading across the internet, it blends gastronomy with performance, voyeurism with social connection, and appetite with storytelling. The performer usually sits before a spread of dishes, describes textures, flavors, and aromas, and responds to questions from chat or viewers. The appeal lies partly in abundance: the visual feast of noodles, piles of rice, sizzling meats, bright sauces, and colorful garnishes creates a sensory carnival that can feel comforting, exciting, or indulgent. Audiences participate not just by watching, but by commenting, suggesting dishes, and rating the experience. For many creators, mukbang offers a platform to practice presentation, build a personal brand, or share cultural recipes with a global audience. Critics caution that extensive eating can raise concerns about health, sustainability, and body image, reminding viewers that moderation and self care matter even in digital environments. Yet, for others, mukbang remains a form of community, a shared ritual of curiosity, generosity, and connection across time zones. Descriptions of taste become stories, and the act of eating becomes a bridge between strangers. It captivates audiences.