SPIN Selling worked in 1988. It’s useless now.

SPIN Selling worked in 1988. It’s useless now.

If you’re still using SPIN (Situation, Problem, Implication, Need-Payoff), you’re losing deals to reps who understand modern buying behavior. ❌

🔴 SPIN assumes buyers don’t know their own problem.
🔴 SPIN turns sellers into interrogators, not category leaders.
🔴 SPIN ignores the reality of multi-stakeholder decision-making.

🔥 Closed-Circuit Selling makes SPIN obsolete.
✅ We don’t just uncover problems—we create demand.
✅ We don’t interrogate—we guide the buying journey.
✅ We don’t sell transactions—we build full-funnel revenue systems.

🚀 SPIN is dead. Closed Circuit Selling™ is the only answer.