Predictable Revenue Model Vs Chief Revenue School

You’ve just signed a deal with HubSpot for your CRM.
You’re onboarding. Rolling it out. No plans to switch.

But 3rd party intent signal vendors light up.
You're now tagged as “in-market” for a CRM - and every rep from every competitor hits your inbox

You’re not actually in-market
But here’s how the two most common GTM motions play out:

🚫 The Traditional SDR Playbook:
A rep reaches out from Pipedrive (or any competitor):
+ Pushes for a meeting
+ Talks about who they’ve helped
+ Tries to demo you right away
+ Ignores the context that you just signed with another platform

It’s not malicious - it’s just the way the system rewards them.

They’re playing the volume game.
But to you? It feels tone-deaf and transactional
The trust is already gone before it started

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✅ The Cataloguing Approach (what we teach at Chief Revenue School):

Instead of trying to “book the meeting,” the rep asks:
+ What made you choose HubSpot?
+ What’s working so far?
+ What’s not?
+ Would it be okay to check in later - around renewal?

They seek permission to re-engage at the right time.
They get intel on what matters to you.
They involve Marketing early to create relevant content that actually nurtures you
And they stay top-of-mind without torching the relationship

When the contract’s up?
They’re the first call - they already have your permission to circle back, and they have the recipe for success - because you told them

This isn’t about slowing down sales
It’s about selling to reality, not fantasy

Cataloguing creates a structured path to:
→ Better timing
→ Smarter nurture
→ Fewer wasted reps
→ Higher trust
→ Real commercial alignment

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This is just one part of the Revenue Alignment System we have built with Adem Manderovic

A 2x CRO and 7x ex-head of sales who has battle tested this for 24+ years across 5 continents

If you want to learn more about it, check out our free 5-part mini-series down below

#CROSchool #ClosedCircuitSelling #RevenueAlignmentArchitecture #B2BReform #CategoryCreation #GTMLeadership #StructuralSelling #CommercialSovereignty