70% of selling happens before a buyer even speaks to a seller…Humantic AI

“70% of selling happens before a buyer even speaks to a seller…”
Marketing gets that..... But until Sales does too
Marketing stays trapped doing lead gen theatre and delivering poor buyer experiences.
Because when Sales is measured on meetings booked,
Marketing becomes a meeting generator - especially in SDR/AE models where volume > relevance.
Not building memory in future buyers.
Not a trust builder.
Just a top-of-funnel factory.
That’s one of the big takeaways from our chat with Amarpreet Kalkat (CEO Humantic AI and Adem Manderovic from Chief Revenue School.
Amar said it best:
“You don’t sell. People just buy. Good sellers just help them do it.”
The old ways aren’t working.
It’s time to build go-to-market systems around how buyers actually buy.
That starts with cataloguing:
✅ Sales validates the market
✅ Marketing earns trust
✅ Everyone works off the same playbook
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