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  1. The Demo is Dead. Market Validation is no longer a “step.” It’s the new standard.

    The Demo is Dead. Market Validation is no longer a “step.” It’s the new standard.

    4
  2. Not all customers are created equal. Some are evidence of product-market fit.

    Not all customers are created equal. Some are evidence of product-market fit.

    12
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  3. If you’re not cataloguing the market, you’re not leading GTM.

    If you’re not cataloguing the market, you’re not leading GTM.

    4
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