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  1. One of the most important lessons I’ve learnt from working with Adem Manderovic:

    One of the most important lessons I’ve learnt from working with Adem Manderovic:

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  3. Think sales methodologies don’t shape commercial failures? Think again.

    Think sales methodologies don’t shape commercial failures? Think again.

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  4. You’re not Salesforce. You don’t have unlimited budget.

    You’re not Salesforce. You don’t have unlimited budget.

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  5. Predictable Revenue still works (kinda)... But only if you’re okay sabotaging your future pipeline.

    Predictable Revenue still works (kinda)... But only if you’re okay sabotaging your future pipeline.

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  6. Why CRO School and Closed Circuit Selling™ Will Change Everything You Know About Sales

    Why CRO School and Closed Circuit Selling™ Will Change Everything You Know About Sales

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  7. The Demo is Dead. Market Validation is no longer a “step.” It’s the new standard.

    The Demo is Dead. Market Validation is no longer a “step.” It’s the new standard.

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  8. Most companies are trying to optimise parts of a revenue engine they never actually built.

    Most companies are trying to optimise parts of a revenue engine they never actually built.

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  9. 2x CRO Adem Manderovic taught me something that completely changed how I approach GTM

    2x CRO Adem Manderovic taught me something that completely changed how I approach GTM

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  10. Most GTM leaders don’t lack talent.They lack visibility - Passetto x Closed Circuit Selling™

    Most GTM leaders don’t lack talent.They lack visibility - Passetto x Closed Circuit Selling™

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  11. Most teams are still selling like it’s 2011 Closed Circuit Selling™→ Revenue Alignment Architecture™

    Most teams are still selling like it’s 2011 Closed Circuit Selling™→ Revenue Alignment Architecture™

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  12. Not all customers are created equal. Some are evidence of product-market fit.

    Not all customers are created equal. Some are evidence of product-market fit.

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  13. They thought I was crazy when I started talking about commercial access. Truth is, I was just early.

    They thought I was crazy when I started talking about commercial access. Truth is, I was just early.

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  14. If you aren't doing this before onboarding, you’re not leading revenue..you’re babysitting chaos.

    If you aren't doing this before onboarding, you’re not leading revenue..you’re babysitting chaos.

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  16. Are sellers are making the same mistake as performance marketers?

    Are sellers are making the same mistake as performance marketers?

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  18. If you’re not cataloguing the market, you’re not leading GTM.

    If you’re not cataloguing the market, you’re not leading GTM.

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  20. The Future of Revenue Isn’t Coming. It’s Already Closed (Circuit).

    The Future of Revenue Isn’t Coming. It’s Already Closed (Circuit).

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  21. Most of you won’t watch this 8-minute clip from Steve Patti.

    Most of you won’t watch this 8-minute clip from Steve Patti.

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  22. Stop Guessing. Start Converting. Segment your approach with HumanticAI

    Stop Guessing. Start Converting. Segment your approach with HumanticAI

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  23. Signal Over Noise. Structure Over Tactics. This Is Revenue Alignment.

    Signal Over Noise. Structure Over Tactics. This Is Revenue Alignment.

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  24. If you think broken sales methodologies haven’t directly shaped your commercial failures…

    If you think broken sales methodologies haven’t directly shaped your commercial failures…

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