Closed-Closed Circuit Selling™ --- Book Reviews - Growing my original audience STEAL This

Here’s how I used other people’s ideas to grow CRO School and make Closed-Circuit Selling™ the gold standard in revenue.

Step 1: Give Before You Take

Before I ever mentioned CRO School, I did something different…
✅ I bought and read the best-selling sales books.
✅ I broke them down, live—sharing insights, frameworks, and critiques.
✅ I engaged their audiences—commenting, debating, and expanding on their ideas.

Step 2: The Books That Helped Me Build

📖 Tech-Powered Sales – Justin Michael & Tony Hughes
🔹 Showed me how AI and automation are reshaping sales.
🔹 But… it missed full-funnel alignment.

📖 Tactical Pipeline Growth – Mark McInnes
🔹 A no-BS approach to outbound prospecting.
🔹 But… it focused only on pipeline, not full revenue impact.

📖 Marketing-Led Growth – Nelson Gilliat
🔹 Argued that marketing should drive demand—not SDRs.
🔹 But… it ignored the role of sales & CS in revenue expansion.

Step 3: The Right Hook – Introducing Closed-Circuit Selling™

After months of sharing their ideas, I dropped the truth bomb:

🔥 None of these books solved the entire revenue equation.
🔥 Closed-Circuit Selling™ does.

By leveraging their audiences, I positioned CRO School as the next evolution—not just another sales tweak, but the only model that fully aligns sales, marketing & CS.

The Lesson? Give Value First, Then Dominate

Most people consume content. Winners engage, challenge, and build authority.

This strategy—made famous by Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook”—works in any industry. It’s how I built CRO School into a global force.

Are you just reading books? Or are you leveraging them to grow your brand?