Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B Growth

Why is go-to-market still broken in B2B?

Because nobody owns the commercial outcome.

In this pivotal episode of The B2B Playbook, we sit down with Carolyn Dilks (co-founder of Passetto) and Adem Manderovic (co-founder of CRO School) to unpack why sales, marketing, and customer success continue to operate in silos—and what needs to change.

This isn’t another “alignment” chat.

It’s a practical blueprint for rebuilding GTM around commercial oversight, financial accountability, and real market validation—not just KPIs that make the dashboard look good.

We cover:
• How Predictable Revenue broke GTM—and what comes next
• Why “meetings booked” is a destructive metric
• The missing role of commercial acumen in sales and marketing

• What Passetto does to bridge GTM and finance
• How CRO School is restoring financial ownership across revenue teams
• And why this isn’t a fix at the department level—it’s a top-down restructure
If your GTM strategy feels reactive, misaligned, or just plain inefficient—this conversation is your roadmap to a commercially viable, scalable system.

https://theb2bplaybook...

-----------------------------------------------------
🔗 Links + CTAs
-----------------------------------------------------

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook...

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

🎓 Join our Demand Generation Program: https://theb2bplaybook...

Check out Passetto: https://www.passetto.com/

-----------------------------------------------------

#croschool #commercialoversight #B2B