“More meetings” isn’t commercial intelligence. Joey Gilkey Titanx Explains

The industry still confuses activity with architecture.
“More meetings” isn’t commercial intelligence.
It’s noise.
We’ve built an entire generation of SDRs tasked to book anything that moves—flooding calendars with conversations that never should have happened. Two roles doing the work that one well-aligned role used to handle more profitably.
That’s why I built Revenue Alignment Architecture™ (RAA™) and the blueprint that makes it run Closed Circuit Selling™ (CCS™).
This isn’t about volume.
It’s about circuit design.
• Catalogue the market → truth, not guesswork.
• Map timing signals (3, 6, 9 months).
• Feed roadmap intelligence (12–24 months).
• Align marketing, sales, CS, product, and leadership into one loop.
When you operate on an architecture, not a framework, every conversation compounds into lasting commercial intelligence. You stop leaking revenue. You start scaling in circuits.
Frameworks optimise silos.
Architecture eliminates fracture.
Funnels leak.
Circuits scale.
More from the full episode available on @the b2b playbook.
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