If you are still using meetings booked, you have been hoodwinked

It’s 2030, and the companies that thrived over the past decade didn’t just adapt; they revolutionized how they aligned marketing and business development. The writing was on the wall in 2025, but only a few saw it. The rest? They stayed trapped in outdated metrics and missed the future.

Here’s the truth:

If you’re still measuring success by meetings booked and forcing marketing into a “make it pretty” and “mass meaningless MQL” department, you’re already years behind.

I said what I said.

What you should know.

1. Market Validation Is Everything: Stop guessing. Build rapport with your market on their timeline. Know what they need, when they need it, and why they care.
2. Alignment Is Non-Negotiable: Business development and marketing must operate in harmony. Feed insights from real market interactions back into your campaigns, and watch how precision outperforms volume.
3. Efficiency Is King: When you know your customer’s journey before they even enter the sales funnel, you reduce friction, speed up conversions, and ensure a seamless handover to customer success.

The Bottom Line:

The companies that win are those that move beyond outdated measures and embrace a truly aligned, commercially viable strategy. Listen to this message now, or you’ll find yourself wondering how you missed the wave in a few years.

Ready to step into the future? Let’s talk about how Closed Circuit Selling, Revenue Architecture™ can get you there.

The CRO School Team
(Designed by Revenue Alignment Architects. Built for Killers of the Old Paradigm.)

Adem Manderovic & George Coudounaris
Founders of Chief Revenue School + the only place to learn TRUE Closed Circuit Selling™

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