The most important but unspoken element of B2B

The market understands:
• Outsourced sales to open doors (but can’t close deals)
• Outsourced marketing wizards (still just pushing the can down the road)
• Outsourced customer success (but no market validation or feedback loops)

All of it… disconnected.

And that’s why the pipeline leaks.
That’s why CAC stays high.
That’s why RevOps becomes theatre.

What no one tells you is this:

The real problem isn’t sales, or marketing, or CS.
It’s the absence of a commercial architecture that unifies all three

That’s what Closed Circuit Selling™ is.

That’s what CRO School installs.

Not lead gen.
Not sales training.
Not “another go-to-market motion.”

It’s the missing commercial layer that reconnects:
• Sales to truth
• Marketing to relevance
• Success to the signals it was starved of

It’s structural.
It’s scalable.
It’s sovereign.

If you’re outsourcing functions without overseeing the alignment between them — you’re not building a revenue engine.
You’re building a pipeline illusion.

Let’s change that.