You’re not solving sales and marketing alignment.

You’re not solving sales and marketing alignment.
You’re remembering how it was always supposed to function.

The alignment between sales and marketing isn’t a modern challenge.

It’s a forgotten structure—buried under decades of tactical distortion and measurement rot.

Before the funnel was industrialized…

Before “lead gen” became a marketing job description…

There was structure, sequence, and commercial logic.

We are not fixing something broken.

We are restoring something abandoned.

Two problems are being corrected at once:

1️⃣ Sales–Marketing Alignment (as it was always meant to be):

Marketing was never meant to serve sales.

It was meant to inform, provoke, and align with revenue—not just hand it a list.

The moment marketing became subservient to pipeline volume, it stopped being a growth function and became a funnel janitor.

Closed Circuit Selling™ (CCS) returns it to architecture, timing, and signal orchestration.

2️⃣ Business Viability (beyond predictable revenue theatre):

The ‘80s taught us to forecast.

But it also trained us to ignore cost of acquisition, over-measure SDRs, and misplace the power of customer success.

We lost the feedback loop between those who closed deals and those who kept them.

Real GTM systems don’t guess, chase, or hope.

They validate markets in real time and loop that data through every function.

Chief Revenue School exists to return intelligence to the top of funnel and restore sustainability to the core of GTM.

This isn’t evolution. It’s remembrance.

This isn’t new. It’s what should’ve never been abandoned.

#RevenueAlignmentArchitecture #ClosedCircuitSelling #GTM #BusinessDesign #SalesLeadership #CommercialRestoration #CROSchool