Not all customers are created equal. Some are evidence of product-market fit.

Not all customers are created equal.
Some are evidence of product-market fit.
Others are signal mirrors for who you’re really here to serve.

As a revenue architect, we don’t chase personas.
We catalogue the market—systematically.

Why?

Because your best customers are not just revenue.
They’re signal carriers.
They teach you:
• Where alignment already exists
• Where friction comes from misplacement
• Where your team should stop wasting time

When you understand what makes a Best Customer, you don’t just close more deals.
You stop leaking your time, headcount, and go-to-market resources on mismatched segments.

This is Pillar One of Closed Circuit Selling™:

Market Validation through Cataloguing.

Not spray-and-pray ICP guesses.
Not vanity pipeline numbers.
But deep signal tracking that lets you:
• Segment your market by resonance
• Deploy your resources with precision
• Align Sales, Marketing, and CS around who you actually serve best

Revenue alignment doesn’t start with messaging.
It starts with memory.
And your best customers hold it.

Two years from now, you’ll look back and say:

“This was the moment we stopped duct-taping departments—and started building unified revenue circuits.”

Chief Revenue School is open.

#ClosedCircuitSelling #RevenueAlignment #MarketValidation #GTMDesign #BestCustomerMap