Still think “meetings booked” is the North Star?

Still think “meetings booked” is the North Star? Maybe just maybe you don’t know as much about business as you think you do.

Category creators don’t follow blueprints.
We burn the ones that broke the system—and name who lit the match.

The sales model you’ve been worshipping for a decade?
Predictable Revenue.
It didn’t just age poorly—it has caused the commercial misalignment we see today. (This wasn't intentional malice)

It trained companies to chase volume over fit.
It taught marketers to game MQLs.
It turned SDRs into quota-chasing call robots.
It built pipelines full of noise.
And then gaslit sales teams when none of it converted.

SDRs burned out.
Marketing got blamed.
Sales tuned out.
Leadership kept blaming “execution.”

Let’s get specific.

In August 2024, Aaron Ross himself posted:

“What’s everyone else seeing out there?”
He knew.
It wasn’t malice—it was momentum gone unchecked.
Even the originator is now asking what comes next.

☝️ Publicly, I would love nothing more to roundtable this with him, George Coudounaris and I, and work on Revenue Alignment Architecture of what comes next, and WHY it brings everything back into alignment completely across the funnel. Not individual silo enhancement.

Here’s the answer:

When you measure success by MQLs, you reward irrelevance.
You reward misfit.
You reward marketing metrics that sales quietly ignore.

This isn’t a “demand gen” issue.
It’s not a “go-to-market” problem.
It’s a fundamental flaw in the architecture of how companies commercialize.

At Chief Revenue School, we don’t optimize broken systems.
We replace them.

With Closed Circuit Selling™ (CCS) , we rebuild the entire growth engine around fit, timing, signal clarity, and revenue architecture that actually scales.

We’re not updating Predictable Revenue.
We’re eclipsing it.

Underwriting the commercial infrastructure from the ground up.

Chief Revenue School, is open.