Market Validation Isn’t a Step. It’s the Law of GTM

Market Validation Isn’t a Step. It’s the Law of GTM Survival..And we should have never moved away from it as the measure.

Here’s the thing every founder, CRO, and revenue leader eventually learns—usually the hard way.
You cannot sell your way around market truth.

As Steve Patti also explains

I’ve watched teams with flawless decks, clever copy, and high-volume outbound crumble because they weren’t tuned to the exact timing and appetite of their market.
If you’re not moving in rhythm with buyer reality, you’re pushing a boulder uphill—and it will roll back over you.

Closed Circuit Selling™ (CCS) was built to end that.

Pillar One: Catalog the Market. Not theory. Not intent dashboards you can’t act on. The real “why, when, and if not now” of your total addressable market—mapped, sequenced, and aligned before a single SDR touches a dial.

That’s how you lock external stakeholder alignment on their terms, not yours. That’s how you secure not just the current quarter, but the entire 12–24 month product and revenue arc.

This is why Chief Revenue School exists.

Because no one else is teaching the architecture that replaces every legacy GTM system you’ve been told is “best practice.”

Founder-led teams who refuse to get outmaneuvered.
Leaders hungry for true commercial oversight.
Enterprise pros done with outdated capability models.
This is where they come to learn what the Big Four will eventually have to license.

Closed Circuit Selling™ is the standard.
Revenue Alignment Architecture™ is the OS.
We didn’t just create a system—We replaced the playbook the entire industry was running on.

Welcome to the new law of selling.
If you’re not starting with market validation, you’re just guessing. And guessing doesn’t scale. Or commercialise.

#ClosedCircuitSelling #CROSchool #RevenueAlignmentArchitecture #ModernGTM #EnterpriseSales #BigFour #Sydney #Melbourne #London #NewYork