WHY I call BS on all Sales Methodologies, and you should too.

WHY I call BS on all Sales Methodologies, and you should too.

Too many teams operate brilliantly within their silos, focusing only on converting opportunities. They don’t address what happens before and after, leaving sales and marketing misaligned and the entire process fragmented.

Meeting's booked as the measure is the devil you know.

Meetings booked = Mass Meaningless MQLS
Meetings booked = Commercial Acumen out the window
Meetings booked = A layer of C Suite, Marketers, and Sellers that have never seen what good looks like, as they have ONLY operated in a broken system, that's caused commercial failure.

Tell tale signs of this include

High Sales Development Turn over
High Marketing Turn over
High Management Turnover
High CS revolving door to keep people in roles.

This also handcuffs, Marketing to completing actions they know won’t work, while Head of Sales and Head of Commercial have them pegged, to “get us more leads man”. Nonsense.

ANY of this sound familiar?

This is why I challenge every sales methodology out there:

broken methodologies create friction between sales and marketing, and between sales and customer success, resulting in market abrasion.

Even the best siloed strategies don’t create the cohesive, closed-loop system that true revenue alignment requires.

We can’t just improve each silo individually.

We need an overarching architecture that aligns all functions and restores the true role of the Chief Revenue Officer: commercial oversight.

If only a system existed where we could learn this? outside of the broken methodologies that CAUSE commercial failure.

#CROSchool #ClosedCircuitSelling #RevenueAlignmentArchitecture #B2BReform #SovereignGTM #StructuralSelling