if you don't know this, you don't know business

If you think Meeting’s set as the measure is fine, think again.

Since Predictable Revenue, the GTM world has been obsessed with what’s easy to count: meetings, conversion rates, pipeline velocity.
But here’s the real cost:
When you build your revenue engine around what’s easy to measure instead of what’s strategically aligned — you don’t get predictability. You get distortion.

The real damage?
We trained a generation of operators to believe revenue = meetings.
We outsourced nuance to dashboards.
We elevated fragmented visibility over full-spectrum commercial design.

Here’s the truth.

Revenue isn’t built in silos. It’s engineered in circuits.
What Predictable Revenue triggered (and CRMs like HubSpot scaled) was the meeting-first distortion: a commercial model that rewards noise over feedback, handovers over oversight, and departments over connected flow.

The Fallout:

We now have RevOps teams that don’t understand revenue.
CROs who’ve never seen a complete loop.
CEOs who’ve never had visibility into a fully integrated commercial circuit:
• Financial scaffolding
• Buyer psychology
• Product feedback loops
• Sales depth
• Retention as a revenue engine

Instead, most leaders are flying blind — optimizing slivers of a system they’ve never actually seen whole.

The Shift We’re Leading:

Revenue must be redefined.
It’s not what gets counted. It’s what gets connected.
And the next generation of CROs won’t just be sellers — they’ll be architects.
They’ll steward revenue like engineers, not just closers.
And they’ll restore what this era lost:
True commercial oversight. Grounded feedback loops. Structural clarity.

We’re not fixing sales.
We’re rewiring revenue from the origin layer.
That’s what we’re doing at CRO School.
And the circuits we’re building will shape the next decade of commerce.

#CROSchool #ClosedCircuitSelling #RevenueAlignmentArchitecture #B2BReform #CategoryCreation #GTMLeadership #StructuralSelling #CommercialSovereignty