This Works in Any Market. Any Vertical. Every Time.

This Works in Any Market. Any Vertical. Every Time.

This isn’t theory.
It’s field-proven alignment that restores commercial rhythm and brings Sales and Marketing into actual unison.

When I first showed this process to George Coudounaris—one of the world’s sharpest marketing minds—he paused.
Not because it was complex.
But because it was obvious.
So obvious, most of today’s teams no longer do it.

We called it what it truly is:

The Lost Art of Market Validation.

Here’s how to reclaim it:

Ask This: “What do you like about your current provider? What would you change?”
Listen Without Pitching: These aren’t leads. These are market mirrors.
Map the Common Threads: Their words = your positioning map.
Build From Insight, Not Assumption: This is where content, outreach, and timing converge.

No more throwing content into the void.
No more targeting by industry labels alone.
No more “just do outbound” advice.

This single process does three things:
1. Brings Marketing and Sales into strategic sync
2. Reveals who’s actually ready—and why
3. Gives you the playbook you didn’t know you were missing

You don’t need another persona template.
You need pulse conversations with the ones already in motion.

This is Pillar One of Closed Circuit Selling™ (CCS) Circuit Selling™.
And it’s how real alignment begins.

We had an inspiring conversation around this, this morning with the one and only Leslie Venetz, which we will be excited to bring to you soon!

Chief Revenue School, is open. 

#RevenueAlignment #ClosedCircuitSelling #MarketValidation #GTMLeadership #CROSchool
#Sales #Marketing #CustomerSuccess #CommercialOversight